Past & Present
Clients are always at the forefront of our work, which is why we form a true partnership with everyone we work with.
Case studies and a client testimonials are available upon request.
PACIFIC GROVE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
TBC has represented the Pacific Grove Downtown Business Improvement District (PGBID) since 2010 providing comprehensive public relations, social media management, event marketing and economic development assistance. Highlights have included: increased occupancy and new development, national press and travel recognition as well as the establishment of vibrant family friendly and culturally innovative events and festivals.
MONTEREY PENINSULA WATER MANAGEMENT DISTRICT
TBC worked with the Monterey Peninsula Water Management District (MPWMD) as their lead public outreach consultant for several years. Initially contracted to help repair the district's public image following a series of failed ballot initiatives, TBC's work with residents, businesses and press allowed the MPWMD to reestablish public trust and transform its brand from issue outlier to authority on regional water matters. Additionally, TBC served as the executive producer of the District's Save Water - Go Blue campaign which during California's severe drought, urged Monterey Peninsula residents to conserve water. Due to TBC's creative efforts, the region became the lowest per capita, per day user of water in the state.
PURE WATER MONTEREY
This groundwater replenishment project embarked on a bold and out of the box public outreach and education campaign headed by TBC. To begin, it was rebranded as Pure Water Monterey, the first in a growing line of “Pure Water” projects. Then, to provide much needed external inertia, the campaign turned the established outreach methodology on its head by contacting state and federal elected officials and agencies before beginning to work with local representatives. This methodology proved to be an exceptional success as a bi-partisan group of high-ranking elected officials began to endorse Pure Water Monterey and industry organization began to recognize the project as truly innovative and the best near-term answer to the region’s issues. TBC has also headed the project’s EIR, Engineering Outreach and consulting on the Property Acquisition.
PORTOLA HOTEL & SPA
The Portola Hotel & Spa is one of California’s premier family-friendly destinations. The AAA Four Diamond and first LEED® Certified hotel on California’s Central Coast, boasts 379 guest rooms,as well as four on-site dining experiences including a craft brewery and Peet’s Coffee. For several years, TBC has served as a strategic communications partner creating copy for newsletters, branded descriptions, social media and messaging for the hotel, as well as their restaurants, Peter B's Brewpub and Jacks Monterey. TBC served as the Portola's social media manager and currently provides strategic counsel and statistical reporting for all their social media platforms.
PACIFIC GROVE MUNICIPAL GOLF LINKS
TBC served as the project manager for the rebranding efforts of the iconic golf course ahead of the 2010 U.S. Open. With the game of golf shrinking due to other influences, the City of Pacific Grove saw its general fund revenues decreasing. TBC was enlisted to completely revamp the brand and marketing. What resulted was world-wide recognition for the municipal golf links designed by the same duo who created Pebble Beach. Revenue quickly doubled and the course hosted media from around the world. TBC was also brought on to manage all marketing, advertising and social media, helping to increase revenue year to year during the recession.
PAJARO VALLEY WATER MANAGEMENT AGENCY
A regional water management and supply agency located in Watsonville, CA and serving the Pajaro Valley basin, the Pajaro Valley Water Management Agency serves a dual purpose in the
management of potable water supply and the production and delivery of recycled water to agricultural interests in the region. As with many regions relying on fruit and vegetable production, bacterial contamination is a constant threat to the perception of
public health. Consequently, a comprehensive and forward thinking crisis communications plan is critical for any agency involved in protecting the public. Additionally, proper training for agency staff and elected officials is needed in order to properly execute the plan in case of an emergency.